Independent Analytics

Independent Analytics is a privacy-friendly WordPress analytics plugin for site owners, agencies, and freelancers who want actionable visitor and marketing insights without the complexity of mainstream analytics platforms. It’s designed to help you answer the everyday questions that drive growth—what pages get the most attention, where visitors come from, which campaigns and links perform, and whether your forms and store are converting—while keeping analytics simple and readable inside your WordPress dashboard. You get a practical toolkit of reports, including Pages, Referrers, Geographic, and Devices, so you can quickly understand performance by content, traffic source, location, and device type. For marketing and conversion tracking, Independent Analytics offers Campaigns Report, Click Tracking Independent Analytics is a strong fit for small businesses and content sites that need basic measurement they can actually use, as well as agencies managing multiple client websites who want consistent, easy-to-understand reporting without complicated setups. It’s also useful for marketers running trackable campaign links, optimizing landing pages, and improving form conversion by identifying which lead sources perform best. For storefronts and memberships, the eCommerce and integrated plugin support help you connect traffic and engagement to revenue outcomes and customer acquisition channels. On privacy, the plugin positions itself as “fully private” by storing analytics data in your WordPress database without communication to external servers, without cookies, and without saving personal data; the site also notes that it makes a single asynchronous REST API request to your own website. Independent Analytics supports integration with many popular WordPress plugins, including WooCommerce and several form builders and newsletter/marketing tools, and it’s “tested on WordPress 7.0” per the homepage. Independent Analytics also supports running alongside Google Analytics, and it offers options to purge old data to limit database growth, while starting tracking automatically once installed