BetterLinks

BetterLinks is an advanced WordPress plugin for creating shortened links, managing redirects, and tracking performance from within your WordPress admin. It’s built for website owners, affiliate marketers, SEO professionals, and anyone who needs cleaner branded URLs plus actionable click data, so your campaigns don’t rely on guessing which links are working. Instead of scattering tracking links across tools and spreadsheets, BetterLinks helps you centralize link creation, organization, and reporting in one place. With BetterLinks, you can generate customized short URLs with metadata like titles, descriptions, and organized categories/tags, making large link libraries easier to manage. It also includes built-in analytics so you can see click counts and other details per shortened link, and it supports powerful redirect workflows with multiple redirect types BetterLinks is a strong fit for affiliate and performance marketing workflows where you need consistent link branding, measurable outcomes, and the ability to quickly iterate. For example, bloggers and content sites can shorten and label outbound partner links while tracking CTR by campaign, and marketing teams can run targeted promotions by redirecting users differently based on geography or scheduled windows. E-commerce and lead-gen sites can also benefit by using dynamic redirects for A/B testing landing pages and using the UTM builder to keep analytics attribution clean in Google Analytics. On larger sites with many outbound resources, the broken link checking and link organization features help keep your marketing links from degrading over time. BetterLinks installs as a WordPress plugin and can be managed from the WordPress dashboard; its documentation covers installation/activation steps and other operational topics. It’s distributed on WordPress.org as “BetterLinks – URL Shortener, Link Tracking, Analytics & Affiliate Link Manager” by WPDeveloper, with support available through the plugin’s WordPress.org support channel. A free version is available, with additional capabilities described for BetterLinks PRO on the site’s documentation pages