Gravity Forms

Gravity Forms is a premium WordPress form builder used to create custom web forms, collect submissions, and connect those submissions to your business workflows—all from within WordPress. It’s a strong fit for site owners, marketers, and web professionals who need more than basic contact forms: you can capture leads, qualify applicants, take payments, and automate next steps without building bespoke form code. Gravity Forms focuses on reliable data capture and secure handling so your forms can be used confidently for real business processes. With the built-in drag-and-drop visual form editor, you can design forms quickly using a large selection of fields and templates, then embed them on your site. Conditional logic helps you show or hide fields, sections, pages, and buttons based on what a visitor selects, making long or complex forms feel personalized and easy to complete. Gravity Forms also supports file uploads, responsive layouts, paginated forms for longer flows, and accessibility-oriented form building. For dynamic data and automation, it includes features like merge tags, email logic/routing, save-and-continue, and a REST API plus webhooks for custom integrations and workflows. Common use cases include lead capture and marketing intake forms, student or program applications, scholarship and donation workflows, and agency or client sites that need repeatable form templates and consistent results. It also supports registration journeys and can power multi-step onboarding with logic-based screens, while payments-related workflows let you handle transactions from forms Gravity Forms offers Basic, Pro, and Elite license types with different site limits and support levels, and the documentation clarifies Multisite permissions